All posts tagged The Richards Group

Fiat: Seduction.

by Dany Vilela on February 6, 2012 in Advertising., Video. with 1 Comment
Abarth

For its game day campaign, Fiat chose to play on Italian seduction to present its beautiful 500 Abarth to America. When you think about it, this commercial is actually quite European in its sexy flavor… Hopefully, this ad will help the Italian brand to raise awareness for its small 500 in a market dominated by [...]