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	<title>Dyvantity.com &#187; lakers</title>
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		<title>Finale NBA: il ne peut y avoir qu&#8217;un gagnant!</title>
		<link>http://dyvantity.com/ads/publicite/finale-nba-il-ne-peut-y-avoir-quun-gagnant/</link>
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		<pubDate>Tue, 23 Jun 2009 08:00:46 +0000</pubDate>
		<dc:creator>Dany Vilela</dc:creator>
				<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Affiche]]></category>
		<category><![CDATA[Affiches]]></category>
		<category><![CDATA[Air France]]></category>
		<category><![CDATA[Basket]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[campagne]]></category>
		<category><![CDATA[campagne de communication]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[kobe bryant]]></category>
		<category><![CDATA[lakers]]></category>
		<category><![CDATA[los angeles]]></category>
		<category><![CDATA[magics]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[nouvelle pub]]></category>
		<category><![CDATA[orlando]]></category>
		<category><![CDATA[pietrus]]></category>
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		<category><![CDATA[site internet]]></category>
		<category><![CDATA[Vidéo]]></category>
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		<description><![CDATA[C'est la NBA qui nous propose cette fois-ci une campagne de communication pour la finale NBA de cette année entre les Orlando Magics de Floride et les Los Angeles Lakers de Californie. On y retrouve les visages des joueurs des 2 équipes: Kobe Bryant, Michaël Pietrus (aka Air France), ... Voici donc les affiches et les vidéos de la campagne intitulée There can be only one.]]></description>
			<content:encoded><![CDATA[<p>C&#8217;est la NBA qui nous propose cette fois-ci une campagne de communication pour la finale NBA de cette année entre les Orlando Magics de Floride et les Los Angeles Lakers de Californie. On y retrouve les visages des joueurs des 2 équipes: Kobe Bryant, Michaël Pietrus (aka Air France), &#8230; Voici donc les affiches et les vidéos de la campagne intitulée:</p>
<blockquote><p>There can be only one</p></blockquote>
<p>Découvrez également le <a href="http://www.nba.com/therecanonlybeone/" target="_blank">site internet</a> lié à cette campagne où vous pouvez vous même fusionner votre visage avec ceux des stars de la NBA.</p>
<h2>Les affiches</h2>
<p style="text-align: center; "><a href="http://dyvantity.com/wp-content/uploads/2009/06/NBA-1.jpg"><img class="aligncenter size-full wp-image-1958" title="NBA 1" src="http://dyvantity.com/wp-content/uploads/2009/06/NBA-1.jpg" alt="NBA 1" width="361" height="510" /></a></p>
<p style="text-align: center; "><a href="http://dyvantity.com/wp-content/uploads/2009/06/NBA-2.jpg"><img class="aligncenter size-full wp-image-1959" title="NBA 2" src="http://dyvantity.com/wp-content/uploads/2009/06/NBA-2.jpg" alt="NBA 2" width="361" height="494" /></a></p>
<p style="text-align: center; "><a href="http://dyvantity.com/wp-content/uploads/2009/06/NBA-3.jpg"><img class="aligncenter size-full wp-image-1960" title="NBA 3" src="http://dyvantity.com/wp-content/uploads/2009/06/NBA-3.jpg" alt="NBA 3" width="361" height="475" /></a></p>
<h2>Les vidéos</h2>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/qP62iTvjSa4&amp;hl=fr&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/qP62iTvjSa4&amp;hl=fr&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4eHrxLcwAa4&amp;hl=fr&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/4eHrxLcwAa4&amp;hl=fr&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/bcvsi8ZBbuc&amp;hl=fr&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/bcvsi8ZBbuc&amp;hl=fr&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/7_7pnFJE8tw&amp;hl=fr&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/7_7pnFJE8tw&amp;hl=fr&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h2>Sources et crédits</h2>
<p>L&#8217;ensemble de la campagne a été développée par <a href="http://www.goodbysilverstein.com/" target="_blank">Goodby, Silverstein &amp; Partners</a>, San Fransisco (Etats-Unis).</p>
<p>Source: <a href="http://theinspirationroom.com/daily/2009/nba-there-can-only-be-one/" target="_blank">inspirationroom.com</a></p>
<p style="text-align: center;"><strong><em>Vous aimez? Commentez et cliquez sur l&#8217;image suivante pour toujours plus de pub!</em></strong></p>
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