After its successful Super Bowl commercial, Fiat keeps on advertising its 500 with a a really cute advertising campaign for the French market. Created by Leo Burnett, the commercial refers to the car as a pot of yoghurt, the nickname French people give to that small Italian car. Fiat 500, 500% You. The video is [...]
All posts tagged Fiat
Fiat: Seduction.
For its game day campaign, Fiat chose to play on Italian seduction to present its beautiful 500 Abarth to America. When you think about it, this commercial is actually quite European in its sexy flavor… Hopefully, this ad will help the Italian brand to raise awareness for its small 500 in a market dominated by [...]
