What a scary campaign from Greenroom Advertising to increase Indian public awareness of diabetes. « People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.” Dr. Reddy says… Serious issue but I can’t stop thinking about the success of this kind of candies during Halloween! The baseline:

« “Don’t treat Diabetes to your heart.

Other great campaigns:

• Association against Tobacco: Sexual Slave
• Caja Ludica: Tattooing another Future
• Unpublished: February 2010

Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
Published: March 2010