Colgate: the only one who does not notice it is you

Posted on 1/1/10 by Dany Vilela under Ads > Commercial | 393 views.

When it comes to advertise such an ordinary product as dental floss, humor and creativity seem to be essential. Here, Colgate offers us a smart campaign with a clear baseline:

« The only one who doesn’t notice it is you

Colgate Floss Strawberry

Colgate Floss Parsley

Colgate Floss Corn

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Andres Echeverria, Rodrigo Grebe
Photographer: Gabriel Schkolnick

Post from Dany Vilela

I'm just an European student who loves the internet and good design. I've founded Dyvantity to share and learn about these topics. Connect with me @dyvantity or @Dy_Vilela (in French).

  • WOW! These are some cool ads. If I would have seen this earlier, I would have added it to my post.

    I really like the concept of these ads. Very clever indeed.

    Nice blog mate!
  • Thanks for your comment! I'm glad you like my blog!

    Regards!
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