Here’s a beautiful and smart campaign for the market of Calgary, Canada created at WAX Partnership. Well, more precisely, this article gathers two similar campaigns with two effective but simple baselines:

« Open all winter

« Fresh for the holidays

If you like this campaign, you will love the Unpublished of December.

Advertising Agency: WAX Partnership, Calgary, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brian Allen
Copywriter: Tim Anderson
Photographer: Brent Mykytysyn
Published: November 2009