Bpay, un service de paiement de facture en ligne, vient juste de lancer une campagne de pub hilarante en Australie afin de mettre en avant la grande simplicité de leur service. Pour le coup, ils n’ont pas chercher la difficulté en proposant comme baseline:

« Presque trop facile.

//

Bpay, an online bill payment service, has just launched an hilarious campaign in Australia to show how easy it is to use its service. Actually, it seems like the baseline is as simple as Bpay:

« Almost too easy.

Advertising Agency: BMF, Sydney, Australia
Account manager: Natalie Downes, Danielle Theodosi
Photographer: Andreas Bommert
Executive Creative Director: Warren Brown
Creative Director: Dylan Taylor
Art Director: JJ Winlove
Copywriter: Keith Cox
Strategic Planner: Christina Aventi
Art Buyer: Leesa Murray
Production Company: Look
Media Agency: Ikon
PR Agency: Wrights PR