Selling an electric chopper seems like being pretty hard on paper… Yet, DDB has had a wonderful idea in showing some vegetables crying and shouting for pain. Simple and direct, that’s what I love about advertising. Nice one Bosch! These impressive photographs have been taken by Christian Stoll.

Wait a minute! Don’t forget to take a look at other creative campaigns:

• Unpublished: February 2010
• Sky HD: Goodbye Low Definition
• Ford Fusion: Never Unnoticed

Advertising agency: DDB, Düsseldorf
Creative directors: Michael Roeder, Anke Lieb
Art directors: Sabine Köhnlein, Maya Darli
Copywriter Andreas Klein
Photographers Christian Stoll and Rasmus.