Dyvantity.com » Awareness

WWF: What will it take before we Respect the Planet?

Dany Vilela — Wed, 14 Jul 2010 10:05:41 +0000

WWF is back again on Dyvantity with a great campaign to raise awareness to protect wildlife. This time, the association directly asks ourselves what it will take before we respect the planet by showing us a whale, an elephant, a rhino and a polar bear with graffitis on there skin/coat. The baseline:

« What will it take before we respect the planet?

If you like this campaign, take a look at these posts:

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu Javelle, Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins
Advertiser’s Supervisor: Jacques-Olivier Barthes
Account Supervisors: Benoît De Fleurian, Elie Sicsic, Nathalie Avedissian, Laurent Janneau

Surfrider Foundation: Rubbish Kills

Dany Vilela — Tue, 01 Jun 2010 11:53:35 +0000

According to the Surfrider Foundation, millions of marine animals are killed each years by our rubbish. Since we’re killing them indirectly, we’re not aware how much damage a single bottle thrown in the ocean can do. That’s why it is such a good idea to illustrate this fact by transforming our rubbish in weapons being used by hunters. Great idea from Surfrider and Young & Rubicam. The baseline:

“Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com

Want more creative campaigns?

Advertising Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Directo : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Illustrator: John-Paul Thurlow

Born Free: Homeless

Dany Vilela — Mon, 10 May 2010 18:58:51 +0000

No, it’s not another great campaign to fight homelessness (see here) but to show some support to the thousands of animals that are made homeless every month because of human activities. The guys at WCRS London had a great idea: to « humanize » animals by showing them begging for money. The contrast between the animals and the environment succeeds in puzzling the audience. The baseline:

« Help to keep wildlife in the wild

Samu Social: Asphaltisation

Dany Vilela — Mon, 03 May 2010 19:40:21 +0000

What a compelling French campaign from the Samu Social association to raise awareness of the hard living conditions of homeless people. Publicis shows us the asphaltisation process, a metaphor to underline how hard it is to get off the streets when you lived on it. I love the strong baseline:

« The longer you live on the streets, the harder it is to get off it.

If you found this post interesting, take a look a these ones:

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields
Published: April 2010

Bangalore Traffic Police: Don’t Talk While he Drives

Dany Vilela — Tue, 27 Apr 2010 12:13:13 +0000

If you have not understood it already, this campaign from Bangalore Traffic Police will undoubtedly teach something: calling while driving is a really bad idea. Yet another bloody safety campaign? Yes but there’s something new about it: this time drivers’ friends and relatives are directly targeted by these prints. Here’s the baseline:

« Don’t talk while he/she drives

Targeting friends and relatives, using blood… will it be effective? What do you think?

If you found this campaign interesting, you should take a look at the Awareness and Unpublished categories.

Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching : Sathish
Published: 2009

White Angel Foundation: No Childhood

Dany Vilela — Thu, 25 Mar 2010 20:03:54 +0000

White Angel Foundation, an Egyptian association, has just launched a campaign to fight child labour in the country.These prints, created by TBWA, aim at remembering that 2.7 millions children don’t have a childhood according to the foundation. Great work on photographs, don’t you think? The baseline (as you guessed it):

« 2.7 millions children don’t have a childhood.

More compelling campaigns here:

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah / Montasser Khalil
Copywriter: Sameh George / Youssef Gadallah
Photographer: www.gearbox-studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said

Dr. Reddy’s: Don’t Treat Diabetes to your Heart

Dany Vilela — Wed, 17 Mar 2010 20:37:44 +0000

What a scary campaign from Greenroom Advertising to increase Indian public awareness of diabetes. « People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.” Dr. Reddy says… Serious issue but I can’t stop thinking about the success of this kind of candies during Halloween! The baseline:

« “Don’t treat Diabetes to your heart.

Other great campaigns:

Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
Published: March 2010

Caja Ludica: Tattooing Another Future

Dany Vilela — Wed, 10 Mar 2010 10:00:25 +0000

Abogado = Lawyer

Gangs are a real plague in South America where tattoos are synonymous of death or social exclusion. Here, the association Caja Ludica wants to change this vicious circle. As you can see in this clever campaign from Young & Rubicam, the usual gangs tattoos have been replaced by « lawyer », « doctor » and « agronomist ». What do you think about these prints? The baseline:

« Tracing another future

Here is more compelling campaigns:

Medico = Doctor

Agronomo = Agronomist

Advertising Agency: Y&R Guatemala
Creative Director: Alvaro del Cid
Art Director: Luis Valladares
Copywriter: Alvaro del Cid
Photographer: Carlos Torres
Additional credits: Sergio Amaya
Published: June 2009

Association Against Tobacco: Sexual Slave

Dany Vilela — Wed, 24 Feb 2010 19:59:15 +0000

What a strong campaign from the French association against tobacco (Association de Défense contre le Tabac). The point is here to show that when you smoke, you are a slave to tobacco. Knowing that health related arguments don’t seem to work on teenagers, do you think this kind of ad is a solution that can make them give up on smoking? Please share your reactions with me in the comments! Here is the baseline:

« Smoking is being a slave to tobacco

Interested by this campaign? Take a look at these articles:

[Update: this campaign is in fact fake, the advertising agency wanted to create a buzz to make people speak about the true one)

Ask your friends what they think about it! Share this article!

Advertising Agency: BDDP & Fils, France

Predator Watch: Undercover Officers

Dany Vilela — Wed, 17 Feb 2010 20:34:21 +0000

What a freaking campaign for Predator Watch; an association dedicated to preventing the sexual exploitation of children. Here is the baseline:

« Attention predators: undercover officer are online.

Do you think this kind of campaign work against predators? Leave a comment, I’m looking forward to reading your opinion on the subject.

You like this campaign? Take a look a these articles:

WWF: Help protect the Future of endangered Species

Dany Vilela — Fri, 05 Feb 2010 21:44:26 +0000

Once again, what a beautiful and creative campaign that has been launched by WWF to protect the future of endangered species. The baseline:

« Help protect the future of endangered species

You like this article? You will love these ones!

WWF: Letters from Helseanki, Seangapore & Seadney

Dany Vilela — Sat, 26 Dec 2009 12:44:11 +0000

Après Greenpeace et sa campagne « I’m sorry » affichée à Copenhague, c’est au tour de WWF de s’attaquer au réchauffement climatique avec une campagne nous montrant des lettres datée de 2050 où les timbres nous laissent entrevoir quelques changements au niveau de la géographie… Il va falloir revoir nos cartes… La baseline:

« D’ici 2050, un grand nombre de villes pourraient se retrouver sous l’eau

After Greenpeace and its amazing campaign « I’m sorry » displayed in Copenhaguen, it’s WWF turn to launch a campaign to urge to fight global warming. Take a look at this stamp, you’ll understand the campaign… The baseline:

« By 2050 many of the world’s cities may be under water

Advertising agency: Euro RSCG 4D, Warsaw, Poland
Creative director: Jacek Szulecki
Art director: Rafal Michalek-Czerepak
Copywriter: Anna Krolewicz
Photographer: Jacek Wolowski

Beta: adoptez un chien! // adopt a dog!

Dany Vilela — Tue, 15 Dec 2009 14:00:40 +0000

Encore une campagne excellente réalisée par Leo Burne tt pour l’association de protection des animaux libanaise BETA (Beirut for Ethical Treatment of Animals). Créée il y a presque un an maintenant, ces prints ont pour but de montrer qu’il vaut mieux parfois adopter un chien que de se retrouver avec des enfants. A méditer! (au second degré bien sûr!). La baseline:

« Vous n’aurait pas à vivre cela en rentrant chez vous. Adoptez un chien.

Once again, here’s a beautiful campaign realized by Leo Burne tt for the association BETA (Beirut for Ethical Treatment of Animals). Published 1 year ago, these prints try to show that adopting a dog is sometimes a better option than having kids…

« You won’t come home to this. Adopt a dog.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Nayla Moubarak, Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Illustrator: Tiago Hoysel
Published: January 2009

WWF: en voie d’extinction aussi // their extinction is ours as well

Dany Vilela — Sat, 12 Dec 2009 16:00:43 +0000

Voici une campagne de WWF venant tout droit du Brésil. Le but est ici de montrer que l’extinction des espèces animales conduiront inexorablement à la notre. Je vous l’avais dit! Comparer les animaux aux hommes est à la mode en ce moment (cf. cette campagne). Efficace? A voir… La baseline:

« Leur extinction signe la notre

Here’s a campaign from WWF coming from Brazil. The goal is to show that the extinction of animal species will be ours as well. As I have said before, comparing Human and animals seems to be a current trend in advertising (see here). Effective? The baseline:

« Their extinction is ours as well.

Advertising Agency: DKP, Brazil
Creative Directors: Daniel Kahan, Pedro Lazera
Art Director: Daniel Kahan
Copywriter: Pedro Lazera
Photographer: Chico Barros
Retoucher: Daniel Xavier

Greenpeace: I’m sorry

Dany Vilela — Fri, 04 Dec 2009 15:58:38 +0000

A l’occasion du sommet de Copenhague dédié à la question climatique, Greenpeace vient de lancer une campagne de communication reprenant les chefs d’état concernés. Le principe est simple, se projeter dans 10ans et imaginer les excuses publiques des présidents conviés au sommet. A noter que cette campagne sera affichée dans l’aéroport même de Copenhague durant l’évènement, un très bon coup de Greenpeace!

« Je suis désolé. Nous aurions pu stopper ce changement climatique catastrophique… Mais nous ne l’avons pas fait.

Greenpeace has just launched a campaign to persuade governments to act now to solve climate crisis. The idea of these prints is to imagine what kind of public apology the presidents invited for the Copenhagen conference could give 10 years later. This campaign will be displayed in Copenhagen airport during the conference. Another nice shot from Greenpeace!

« I’m sorry. We could have stopped catastrophic climate change… We didn’t.

Sarkozy

Obama

Zapatero

Lula

Merkel

Sarkozy

Harper

via Osocio