Archive | Awareness

Telethon: I want to Know what I’m Fighting Against

Posted on 8/22/10 by Dany Vilela under Ads > Awareness | 223 views.
Telethon: I want to Know what I’m Fighting Against This Spanish campaign for Telethon aim at raising awareness of over 7000 rare diseases nobody knows about. Some people are fighting these invisible enemies, and that’s what these prints try to show here with people getting punched by an invisible force. Great photographs and art direction.

WWF: Tiger, Shark and Eagle Tattoos

Posted on 8/17/10 by Dany Vilela under Ads > Awareness | 204 views.
WWF: Tiger, Shark and Eagle Tattoos WWF comes back with another great campaign to protect wildlife. By using tattoos in these Chinese prints, the international association shows us that killing animals means in fact hurting ourselves… Pretty smart, isn’t it? It’s also well executed, great art direction!

WWF: What will it take before we Respect the Planet?

Posted on 7/14/10 by Dany Vilela under Ads > Awareness | 232 views.
WWF: What will it take before we Respect the Planet? WWF is back again on Dyvantity with a great campaign to raise awareness to protect wildlife. This time, the association directly asks ourselves what it will take before we respect the planet by showing us a whale, an elephant, a rhino and a polar bear with graffitis on there skin/coat.

Surfrider Foundation: Rubbish Kills

Posted on 6/1/10 by Dany Vilela under Ads > Awareness | 186 views.
Surfrider Foundation: Rubbish Kills According to the Surfrider Foundation, millions of marine animals are killed each years by our rubbish. Since we’re killing them indirectly, we’re not aware how much damage a single bottle thrown in the ocean can do. That’s why it is such a good idea to illustrate this fact by transforming our rubbish in weapons being used by hunters. Great idea from Surfrider and Young & Rubicam.

Born Free: Homeless

Posted on 5/10/10 by Dany Vilela under Ads > Awareness | 221 views.
Born Free: Homeless No, it’s not another great campaign to fight homelessness (see here) but to show some support to the thousands of animals that are made homeless every month because of human activities. The guys at WCRS London had a great idea: to « humanize » animals by showing them begging for money. The contrast between the animals and the environment succeeds in puzzling the audience.

Samu Social: Asphaltisation

Posted on 5/3/10 by Dany Vilela under Ads > Awareness | 405 views.
Samu Social: Asphaltisation What a compelling French campaign from the Samu Social association to raise awareness of the hard living conditions of homeless people. Publicis shows us the asphaltisation process, a metaphor to underline how hard it is to get off the streets when you lived on it.