Converse is for sure one of the most famous brand of shoes among teenagers. I have to admit I used to have 3 pairs no so long ago… That is the reason why I could not resist to post this campaign from Unibratec, a school in Brazil. I love the simplicity and universality of the baseline
Amnesty International has always been very good in communicating to raise awareness of issues like authoritarianism. In this new campaign, the association denounce violence in general, either domestic, political or police-related aggressions. Since this violence still seems to be fashionable today, TBWA chose to relocate typical violent scenes on a fashion podium. Good idea? What do [...]
Here is a special campaign for a Brazilian aquatic park that I particularly love for its simplicity and effectiveness. This illustration was created by the digital agency PmWeb for an email campaign to promote Insano, a giant water slide at Beach Park. It aims at showing us what it feels like to slide a 14 [...]
I’m kind of puzzled by this campaign… The message? We are all voodoo masters: you, me and even the guys at Publicis who made these prints to fight piracy. Come on, seriously… am I killing 50 Cent with 2 or 3 clicks? I guess it would take a lot more than that to ruin a [...]
It’s getting late but you’re soooo hungry? There’s a good news for you: Burger King is now open until 4.am. Bad news is, bad guys love to enjoy it their way too. More seriously, this wonderful campaign featuring Chucky, Freddy and Scream’s Mask has been created by Tonic. Great art direction, don’t you think? The [...]
It is getting hot in here… don’t you feel it? This is an Argentine campaign for Playboy that will make you double-check the art work and the punchy baseline.