Dyvantity.com » Commercial

Pepsi: Octopus Paul, the obvious choice

Dany Vilela — Tue, 13 Jul 2010 18:31:33 +0000

Wow! This print is not a great ad when we think about its design… I mean, the design is cool but the idea is soooo great. You might have heard about Paul, the octopuss that had an amazing 100% world cup prediction rate and became a true buzz through the the Internet. Paul is now officialy an advertising star as you’ll see in this print from Pepsi. The guys at Impact BBDO really are fast gunners… What a smart idea, don’t you think?

You like this? Good thing, because I have more here:

Dixan Gel: Ketchup, Oil and Ink

Dany Vilela — Sun, 27 Jun 2010 19:43:46 +0000

Advertising such an ordinary product as laundry soap seems to be all about graphic design and Photoshop skills. Here’s what the guys at DDB Milan are capable of to promote Heinkel’s Dixan Gel: 3 wonderful prints representing ketchup, oil and ink stains. Impressed?

If you like this campaign, you should take look at these prints:

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Director: Annagiulia Di Francesco
Art Buyer: Michela Braganti
Photographer and Postproduction: Artout Creative Group – Claudio Luparelli / Michele Gastl

ESPN: One Game Changes Everything

Dany Vilela — Wed, 16 Jun 2010 15:05:19 +0000

After Nike and Puma’s World Cup campaigns, here’s a great series of prints from ESPN to celebrate the worldwide event. Wieden+Kennedy, the advertising agency behing this great campaign, created 32 illustrated prints. That’s one for each country, so I’m sure you’ll enjoy to see the visual representing the team you’re supporting. The baseline:

« One game changes everything

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Advertising Agency: Wieden+Kennedy
Illustrators: AM I Collective

Puma: Love Equals Football

Dany Vilela — Thu, 10 Jun 2010 19:18:52 +0000

After Nike’s Write the Future, here’s another great campaign from Puma to celebrate Fifa’s World Cup. The idea is to show that football, or soccer, depending where you reading me from, is basically… love. Is football really all about love? (somebody said money?) What do you think? If only… The baseline:

« Love Equals Football

If you like this campaign, you’re gonna love these.

Nike: Write the Future

Dany Vilela — Wed, 09 Jun 2010 20:13:17 +0000

I already published the amazing TV commercial from Nike in the Smashing Videos #10, but there’s something new about this campaign… the prints! So here’s again the excellent work of Wieden+Kennedy, Amsterdam featuring Wayne Rooney, Franck Ribery, Didier Drogba, Robinho and Cristiano Ronaldo. The baseline is still the same:

« Write the Future

Besides, for the first time on Dyvantity, you’ll be able to download the campaign as a theme for your computer (Mac or Windows 7 supported).

More advertising campaign related to FIFA’s World Cup here.

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish
Published: May 2010

National Geographic Kids: Make Earth Proud!

Dany Vilela — Thu, 27 May 2010 13:02:28 +0000

It is clear to me that the recent oil spill is everything but funny. Well… except for those who do not live among us… « Let’s not be the joke of the universe » National Geographic says to the kids in this South African campaign from FoxP2, an amazing agency that has already done lots of funny prints. Do you think showing martians laughing at us will motivate kids to protect the environment? The baseline:

« Make Earth proud

If you like this post, you will love these ones:

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrator: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse / Nine Degrees

Coroa Hand Tools: It’s a Quick Fix!

Dany Vilela — Tue, 25 May 2010 18:48:56 +0000

As you guess, this campaign for Coroa Hand Tools is not about graphic-design… because… it’s not always about graphic design! It’s also about smart campaigns and that’s exactly what we’re facing right now. Great inspiration from Ogilvy Brasil, don’t you think? It actually reminds me some pics of the failblog.

If you like this article, you definitly take a look a these posts:

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Denis Kakazu, Paulo Engler, Adriana Franco
Copywriter: Rafael Campos, Erick Stossel
Illustrator: Boreal
Photographers: Denis Kakazu, Paulo Engler
Published: April 2009

MTV Masters: 50 Cent, Kurt Cobain and Lemmy Kilmister

Dany Vilela — Thu, 20 May 2010 08:19:57 +0000

As a huge fan of typography work, I can only appreciate the great art direction on this beautiful campaign for MTV Masters that pays tribute to 3 music legends: 50 Cent, Kurt Cobain and Lemmy Kilmister. It actually reminds me a little bit these prints from Ben & Jerry’s.

If you like this campaign, here’s more creative ads:

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Angela Bolliger, Johannes Riffelmacher
Copywriters: Jonathan Schröder, Christian Suntinger
Photographers: Stephan Försterling, Marco Pape
Typography: Angela Bolliger, Johannes Riffelmacher
Published: January 2010

Disney’s Hollywood Studios: Star Wars Week End

Dany Vilela — Thu, 06 May 2010 19:17:53 +0000

I’m pretty excited about this post since I worked 3 months at Disneyworld and spent some time at Hollywood Studios. As you guessed, it’s a real pleasure for me to publish this great campaign promoting the Star Wars weekend. Once again, Disney has done a really good work on these funny prints showing Yoda, Chewbacca, Darth Vador and many others having some fun at Disney’s parks. By the way, if you are/were a cast member, please connect with me @dyvantity; I’ll be pleased to share some memories with you.

If you liked this campaign, take a look at these:

Are you a Star Wars or Disney fan? Let me know in the comments!

FedEx Express: Neighbours

Dany Vilela — Wed, 14 Apr 2010 19:27:22 +0000

I’m a huge fan of Fed Ex campaigns, they usually go straight to the point… and that’s exactly the case in these beautiful prints from DDB Brasil promoting FedEx Express. Clearly, the goal is to show you that sending a parcel with Fed Ex is like giving it to your neighbour.

If you like this post, you might be interested in these:

Advertising Agency: DDB, Brazil
Client: Fedex Express
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Account Supervisor: Suzana Poli, Andrea Lang, Carolina Porto
Photographer: Manolo Moran
ArtBuyer: Carolina Galastri, Clariana da Costa
Advertiser Supervisor: Guilherme Gatti

Billboard: See what it’s Made of

Dany Vilela — Tue, 13 Apr 2010 19:47:43 +0000

Have you ever noticed these little dots on big advertising prints in the subway? In this campaign, AlmapBBDO wants here to make you look closer… Indeed, in these prints representing Marilyn Manson, Eminem and Bono, these little dots will teach you a bit more about these artists… A great idea, don’t you think?

If you need more inspiration, here’s more:

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Dulcidio Caldeira, Luiz Sanches
Art Directors: Marcos Medeiros, Danilo Boer
Copywriter: Andre Kassu
Illustrator: Marcos Kotlhar

Kleenex: Let it Out!

Dany Vilela — Wed, 07 Apr 2010 18:47:31 +0000

Here is a great campaign from JWT, London in collaboration with the famous illustrator Gail Armstrong. Thanks to this beautiful work on typography and illustration, Kleenex wants here to make you let it out, be it a sad or happy situation. What do you think about these prints?

« Let it out

If you like this campaign, you should take a look at these posts:

Converse: All Star for All

Beach Park: Sliding Down a 14 Floor Building

Unpublished: August 2010

Into design? You should follow me on Twitter here!

Advertising Agency: JWT, London.
Creative Directors: Russel Ramsey and Dominick Lynch-Robinson
Art Director/copywriter Christiano Neves
Art Buyer: Coco Weir
Project Manager Kevin Noble
Illustration: Gail Armstrong
Photography: Jonny Thompson.

Converse: All Star for All

Dany Vilela — Tue, 06 Apr 2010 19:20:53 +0000

Converse is for sure one of the most famous brand of shoes among teenagers. I have to admit I used to have 3 pairs no so long ago… That is the reason why I could not resist to post this campaign from Unibratec, a school in Brazil. I love the simplicity and universality of the baseline:

« All Star for all.

If you like this campaign, take a look at these posts!

Unpublished: March 2010

Beach Park: Slidind Down a 14 Floor Building

Big Babol: Stretched Gum

Advertising School: Unibratec, João Pessoa, Brazil
Creative Director: Breno Ribeiro

Amnesty International: Fashionable Violence

Dany Vilela — Sat, 03 Apr 2010 19:50:34 +0000

Amnesty International has always been very good in communicating to raise awareness of issues like authoritarianism. In this new campaign, the association denounce violence in general, either domestic, political or police-related aggressions. Since this violence still seems to be fashionable today, TBWA chose to relocate typical violent scenes on a fashion podium. Good idea? What do you think?

Beach Park: Sliding Down 14 Floor Building

Dany Vilela — Tue, 30 Mar 2010 19:19:21 +0000

Here is a special campaign for a Brazilian aquatic park that I particularly love for its simplicity and effectiveness. This illustration was created by the digital agency PmWeb for an email campaign to promote Insano, a giant water slide at Beach Park. It aims at showing us what it feels like to slide a 14 floor building down. Hang on!

Like this campaign? You might like these ones:

Have you enjoyed the ride? Tell me in the comments or @dyvantity