After a first huge success back in 2010, Tipp-Ex comes back with another season of their Hunter and Bear initiative. This time the audience is able to chose the date of the birthday party video. More than 46 videos have been realized by Buzzman – a French digital agency – for this occasion, among which [...]
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Sprite: Sprite Shower
Here’s an amazing street (beach?) marketing campaign from Sprite. The soda brand installed a Sprite shower in one of Rio de Janeiro’s beach in order to cool people down. This video is also a good way to start a viral campaign and gain some fans in their international Facebook page which already counts 8,4 millions followers… [...]
Super Bock: Change the Like Button
Superbock, a Portuguese beer, has just launched a new digital campaign aiming at changing the like button into three different buttons: Like, Great and Super. If this request has indeed been made several time by Facebook users, it’s the first time a beer brand actually organize a “petition” through a dedicated website and a nice Facebook page that [...]
Procter & Gamble: Thank you Mom
The London Olympic games are coming in a few weeks only and I confess I’m pretty excited about it! So is Procter & Gamble! P&G has just released a new video, part of a larger “Thank you mom” campaign. Even though we can all agree this is not really a creative video, the campaign in [...]
Fiat: 500% You (Pot of Yoghurt)
After its successful Super Bowl commercial, Fiat keeps on advertising its 500 with a a really cute advertising campaign for the French market. Created by Leo Burnett, the commercial refers to the car as a pot of yoghurt, the nickname French people give to that small Italian car. Fiat 500, 500% You. The video is [...]
Sony Playstation Vita: the World is in Play
Here’s the latest ad campaign from Sony for its new Playstation Vita. The Japanese brand is actually pretty well remembered for its provocative first Playstation ads based on the concept of Double Life. Well this campaign from 180 Amsterdam is following the same narrative line, inspiring players all over the world. This video’s main objective [...]
Super Bowl 2012: 71 TV Commercials
Dyvantity has already published some creative Super Bowl commercials before the big game, but it’s now time to publish all of them. So here we are… this post gathers the 71 commercials that went on air during the 46th Super Bowl. Pepsi, Volkswagen, Bud Light, Audi, Chevy… and dozens of other brands have spent millions [...]
Fiat: Seduction.
For its game day campaign, Fiat chose to play on Italian seduction to present its beautiful 500 Abarth to America. When you think about it, this commercial is actually quite European in its sexy flavor… Hopefully, this ad will help the Italian brand to raise awareness for its small 500 in a market dominated by [...]
Audio Technica: Audio 911
In the competitive world of quality headphones, Audio Technica has scored a few points among the dubstep fans with this original campaign. The brand basically managed to bring Marquese Scott back to life in the emergency room thanks to its headphones. Delivering incredibly full bass and amazing clarity, Audio-Technica’s Solid Bass headphones are seen here powering [...]
Volkswagen: The Dog Strikes Back
Volkswagen’s Vador kid advertisement is without a doubt one of the most remembered commercials of last year’s Super Bowl. As a consequence, the German brand is widely expected to do great again. Well, good news is, Volkswagen doesn’t disappoint with its special Day Game campaign. Already more than 3 million views… and the Super Bowl [...]
