After a first huge success back in 2010, Tipp-Ex comes back with another season of their Hunter and Bear initiative. This time the audience is able to chose the date of the birthday party video. More than 46 videos have been realized by Buzzman – a French digital agency – for this occasion, among which [...]
All posts in Social Media.
Sprite: Sprite Shower
Here’s an amazing street (beach?) marketing campaign from Sprite. The soda brand installed a Sprite shower in one of Rio de Janeiro’s beach in order to cool people down. This video is also a good way to start a viral campaign and gain some fans in their international Facebook page which already counts 8,4 millions followers… [...]
Nike: Free Face
There’s a lot of digital initiative lately and I have to say that this one is particularly funny… Nike Japan has just launched a website called Free Face where it invites its audience to imitate one of their shoes… Wait… what?! Yeah I know, it’s not easy to explain but I think the pictures are indeed [...]
Super Bock: Change the Like Button
Superbock, a Portuguese beer, has just launched a new digital campaign aiming at changing the like button into three different buttons: Like, Great and Super. If this request has indeed been made several time by Facebook users, it’s the first time a beer brand actually organize a “petition” through a dedicated website and a nice Facebook page that [...]
Procter & Gamble: Thank you Mom
The London Olympic games are coming in a few weeks only and I confess I’m pretty excited about it! So is Procter & Gamble! P&G has just released a new video, part of a larger “Thank you mom” campaign. Even though we can all agree this is not really a creative video, the campaign in [...]
Save the Troy Library: Book Burning Party
Social media can be a useful tool to bring awareness to a cause. If you’re not already convinced of this, take a look at that campaign to save a library. The city of Troy, Michigan wanted to raise a small tax in order to fund the library. Unfortunately, a group against the proposition led an [...]
