After a first huge success back in 2010, Tipp-Ex comes back with another season of their Hunter and Bear initiative. This time the audience is able to chose the date of the birthday party video. More than 46 videos have been realized by Buzzman – a French digital agency – for this occasion, among which [...]
All posts in Advertising.
Sprite: Sprite Shower
Here’s an amazing street (beach?) marketing campaign from Sprite. The soda brand installed a Sprite shower in one of Rio de Janeiro’s beach in order to cool people down. This video is also a good way to start a viral campaign and gain some fans in their international Facebook page which already counts 8,4 millions followers… [...]
Nike: Free Face
There’s a lot of digital initiative lately and I have to say that this one is particularly funny… Nike Japan has just launched a website called Free Face where it invites its audience to imitate one of their shoes… Wait… what?! Yeah I know, it’s not easy to explain but I think the pictures are indeed [...]
Super Bock: Change the Like Button
Superbock, a Portuguese beer, has just launched a new digital campaign aiming at changing the like button into three different buttons: Like, Great and Super. If this request has indeed been made several time by Facebook users, it’s the first time a beer brand actually organize a “petition” through a dedicated website and a nice Facebook page that [...]
Procter & Gamble: Thank you Mom
The London Olympic games are coming in a few weeks only and I confess I’m pretty excited about it! So is Procter & Gamble! P&G has just released a new video, part of a larger “Thank you mom” campaign. Even though we can all agree this is not really a creative video, the campaign in [...]
Fiat: 500% You (Pot of Yoghurt)
After its successful Super Bowl commercial, Fiat keeps on advertising its 500 with a a really cute advertising campaign for the French market. Created by Leo Burnett, the commercial refers to the car as a pot of yoghurt, the nickname French people give to that small Italian car. Fiat 500, 500% You. The video is [...]
Sony Playstation Vita: the World is in Play
Here’s the latest ad campaign from Sony for its new Playstation Vita. The Japanese brand is actually pretty well remembered for its provocative first Playstation ads based on the concept of Double Life. Well this campaign from 180 Amsterdam is following the same narrative line, inspiring players all over the world. This video’s main objective [...]
Save the Troy Library: Book Burning Party
Social media can be a useful tool to bring awareness to a cause. If you’re not already convinced of this, take a look at that campaign to save a library. The city of Troy, Michigan wanted to raise a small tax in order to fund the library. Unfortunately, a group against the proposition led an [...]
Super Bowl 2012: 71 TV Commercials
Dyvantity has already published some creative Super Bowl commercials before the big game, but it’s now time to publish all of them. So here we are… this post gathers the 71 commercials that went on air during the 46th Super Bowl. Pepsi, Volkswagen, Bud Light, Audi, Chevy… and dozens of other brands have spent millions [...]
Fiat: Seduction.
For its game day campaign, Fiat chose to play on Italian seduction to present its beautiful 500 Abarth to America. When you think about it, this commercial is actually quite European in its sexy flavor… Hopefully, this ad will help the Italian brand to raise awareness for its small 500 in a market dominated by [...]
