Pepsi: Octopus Paul, the obvious choice
Wow! This print is not a great ad when we think about its design… I mean, the design is cool but the idea is soooo great. You might have heard about Paul, the octopuss that had an amazing 100% world cup prediction rate and became a true buzz through the the Internet. Paul is now officialy an advertising star as you’ll see in this print from Pepsi. The guys at Impact BBDO really are fast gunners… What a smart idea, don’t you think?
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Haha… perfect!
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